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Insights

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  • A "Quickie" Crash Course in Business World-Building by Ben Settle
    Email Marketing Expert, Ben Settle, explains the concept of World-Building.
    Date: 08/11/2022 Category: Brand Development | Books and Guides
  • 4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed Correctly
    If you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them.
    Date: 10/25/2021 Category: Brand Development | Books and Guides
  • What a Soda Can Allegory Teaches About the Number One Mistake in Rebranding
    It’s story time, boys and girls.
    Date: 10/25/2021 Category: Brand Development | General
  • The Key to Optimizing Your Marketing if You Don’t Know Where to Start
    Focus on what you’re good at.
    Date: 10/25/2021 Category: Direct Mail | Brand Development
  • The Secret Power of Positioning
    How one key marketing element holds the power to drastically change how your market looks at you.
    Date: 10/25/2021 Category: Brand Development | General
  • What My Demon-Possessed Washing Machine Taught Me About Panic-Management
    Sometimes life throws you lemons, other times it floods your basement.
    Date: 07/18/2021 Category: General
  • Dealing with the Undercurrent of Overwhelm You Feel
    Everyone’s felt it — you get loads of new information and ideas, now you don’t know where to start.
    Date: 07/15/2021 Category: General
  • 5 Easy Steps to Achieve Work-Life Balance
    Spoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
    Date: 07/13/2021 Category: General
  • How 100+ Failed Job Applications Showed Me the New Lows in Human Effort
    The bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
    Date: 07/08/2021 Category: Brand Development | General
  • Life is Just a Big Marketing Campaign
    I’m about to summarize everything all your fancy marketing books have to say into one analogy.
    Date: 07/06/2021 Category: All-In-One Marketing Packages | Attorney Marketing Packages | General
  • The Three Key Principles to Attract the Audience you Want (and Repel the Rest)
    Attracting an audience is easier said than done, but these 3 key marketing principles will help you enhance your market by narrowing it to a group that will actually listen to what you have to say — and get rid of the ones who won’t.
    Date: 07/06/2021 Category: Brand Development
  • The Art of Pissing Off your Clients
    Sometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
    Date: 07/06/2021 Category: General
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