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Attorney Advertorials 101An advertorial is a type of advertising that’s presented in an editorial format. It is meant to be informative and educational rather than just promotional.
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What Happens When an Attorney Marketing Rock Star Gets Bored of MarketingRead the story of an attorney who completed the Brand Discovery Process to reposition his law firm and improve his marketing message.
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Clever MarketingA good marketing message communicates the outcomes your market wants, the problem they’re trying to solve.
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A "Quickie" Crash Course in Business World-Building by Ben SettleEmail Marketing Expert, Ben Settle, explains the concept of World-Building.
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4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed CorrectlyIf you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them.
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What a Soda Can Allegory Teaches About the Number One Mistake in RebrandingIt’s story time, boys and girls.
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The Key to Optimizing Your Marketing if You Don’t Know Where to StartFocus on what you’re good at.
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The Secret Power of PositioningHow one key marketing element holds the power to drastically change how your market looks at you.
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What My Demon-Possessed Washing Machine Taught Me About Panic-ManagementSometimes life throws you lemons, other times it floods your basement.
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Dealing with the Undercurrent of Overwhelm You FeelEveryone’s felt it — you get loads of new information and ideas, now you don’t know where to start.
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5 Easy Steps to Achieve Work-Life BalanceSpoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
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How 100+ Failed Job Applications Showed Me the New Lows in Human EffortThe bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
