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A "Quickie" Crash Course in Business World-Building by Ben Settle Email Marketing Expert, Ben Settle, explains the concept of World-Building. -
4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed Correctly If you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them. -
What a Soda Can Allegory Teaches About the Number One Mistake in Rebranding It’s story time, boys and girls. -
The Key to Optimizing Your Marketing if You Don’t Know Where to Start Focus on what you’re good at. -
The Secret Power of Positioning How one key marketing element holds the power to drastically change how your market looks at you. -
What My Demon-Possessed Washing Machine Taught Me About Panic-Management Sometimes life throws you lemons, other times it floods your basement. -
Dealing with the Undercurrent of Overwhelm You Feel Everyone’s felt it — you get loads of new information and ideas, now you don’t know where to start. -
5 Easy Steps to Achieve Work-Life Balance Spoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it. -
How 100+ Failed Job Applications Showed Me the New Lows in Human Effort The bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert. -
Life is Just a Big Marketing Campaign I’m about to summarize everything all your fancy marketing books have to say into one analogy. -
The Three Key Principles to Attract the Audience you Want (and Repel the Rest) Attracting an audience is easier said than done, but these 3 key marketing principles will help you enhance your market by narrowing it to a group that will actually listen to what you have to say — and get rid of the ones who won’t. -
The Art of Pissing Off your Clients Sometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
