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Insights

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  • Why You Need to Start Understanding the Difference Between Marketing and Selling
    One just makes you popular — while the other actually makes you money.
    Date: 07/05/2021 Category: Direct Mail | All-In-One Marketing Packages
  • Three Ways to Make Your Audience Actually Buy the Stuff You Sell
    So you’ve attracted your potential clients — now you need to figure out how to sell them something they‘ll want to buy.
    Date: 07/05/2021 Category: All-In-One Marketing Packages | Brand Development
  • Unpopular Advice for Email Newsletter Marketing
    The best way to do email marketing and send an email newsletter is not how most people are doing it.
    Date: 07/01/2021 Category: Newsletters
  • How One Postcard Changed Our Life
    Direct mail is still a proven and powerful way to get quality leads and increase your sales.
    Date: 06/11/2021 Category: Direct Mail
  • I've Become a Crazy Cat Lady
    If you have young kids, you’ve likely had to say NO to the pet goldfish, turtle, bunny, snake, or even the puppy or kitty your kids plead for. What finally broke my will, and made me say yes?
    Date: 06/11/2021 Category: Brand Development | Salesletters
  • FedEx's Ultimate Act of Betrayal
    Losing our FedEx Shipper contract (and a significant portion of revenue) taught us a lesson on the how to have the right perspective on competition.
    Date: 06/11/2021 Category: Direct Mail
  • Does Your Shock and Awe Package Actually Shock and Awe?
    A Shock & Awe package is a package of information that you send to your client or prospective client. The purpose is to introduce yourself and your services.
    Date: 05/10/2021 Category: Brand Development
  • Six Daring Tips to Create a Stunning Newsletter That Gets Results
    We have a few unconventional tips of our own that will not only get you a terrific newsletter, but help you get it done effectively.
    Date: 11/06/2017 Category: Newsletters | Salesletters
  • "Should I Go To Law School"
    Ben Glass is passionate about field of law and felt compelled to respond. This is his letter to the editor of a major Virginia newspaper.
    Date: 10/05/2017 Category: General
  • The Un-Glamourous Life
    In the 10+ years that I’ve been a business owner, I’ve learned that the keys to success aren’t the flashiest, latest, most glamorous or magical this-and-that’s.
    Date: 10/05/2017 Category: General
  • "I'm a Lousy Copywriter"
    David Ogilvy is known as the father of modern advertising. In a letter to Mr. Ray Calt in 1955, Ogilvy explains his process for writing advertising copy.
    Date: 10/05/2017 Category: General
  • Breathe life...
    If you’ve received any of our marketing swag, you would have quickly noticed our slogan: Breathe LIFE into your DESIGN. For us it is a simple reminder to always do our work with purpose.
    Date: 10/05/2017 Category: General
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