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5 Easy Steps to Achieve Work-Life BalanceSpoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
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How 100+ Failed Job Applications Showed Me the New Lows in Human EffortThe bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
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Life is Just a Big Marketing CampaignI’m about to summarize everything all your fancy marketing books have to say into one analogy.
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The Three Key Principles to Attract the Audience you Want (and Repel the Rest)Attracting an audience is easier said than done, but these 3 key marketing principles will help you enhance your market by narrowing it to a group that will actually listen to what you have to say — and get rid of the ones who won’t.
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The Art of Pissing Off your ClientsSometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
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Why You Need to Start Understanding the Difference Between Marketing and SellingOne just makes you popular — while the other actually makes you money.
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Three Ways to Make Your Audience Actually Buy the Stuff You SellSo you’ve attracted your potential clients — now you need to figure out how to sell them something they‘ll want to buy.
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Unpopular Advice for Email Newsletter MarketingThe best way to do email marketing and send an email newsletter is not how most people are doing it.
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How One Postcard Changed Our LifeDirect mail is still a proven and powerful way to get quality leads and increase your sales.
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I've Become a Crazy Cat LadyIf you have young kids, you’ve likely had to say NO to the pet goldfish, turtle, bunny, snake, or even the puppy or kitty your kids plead for. What finally broke my will, and made me say yes?
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FedEx's Ultimate Act of BetrayalLosing our FedEx Shipper contract (and a significant portion of revenue) taught us a lesson on the how to have the right perspective on competition.
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Does Your Shock and Awe Package Actually Shock and Awe?A Shock & Awe package is a package of information that you send to your client or prospective client. The purpose is to introduce yourself and your services.
