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Why You Need to Start Understanding the Difference Between Marketing and SellingOne just makes you popular — while the other actually makes you money.
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Three Ways to Make Your Audience Actually Buy the Stuff You SellSo you’ve attracted your potential clients — now you need to figure out how to sell them something they‘ll want to buy.
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Unpopular Advice for Email Newsletter MarketingThe best way to do email marketing and send an email newsletter is not how most people are doing it.
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How One Postcard Changed Our LifeDirect mail is still a proven and powerful way to get quality leads and increase your sales.
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I've Become a Crazy Cat LadyIf you have young kids, you’ve likely had to say NO to the pet goldfish, turtle, bunny, snake, or even the puppy or kitty your kids plead for. What finally broke my will, and made me say yes?
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FedEx's Ultimate Act of BetrayalLosing our FedEx Shipper contract (and a significant portion of revenue) taught us a lesson on the how to have the right perspective on competition.
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Does Your Shock and Awe Package Actually Shock and Awe?A Shock & Awe package is a package of information that you send to your client or prospective client. The purpose is to introduce yourself and your services.
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Six Daring Tips to Create a Stunning Newsletter That Gets ResultsWe have a few unconventional tips of our own that will not only get you a terrific newsletter, but help you get it done effectively.
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"Should I Go To Law School"Ben Glass is passionate about field of law and felt compelled to respond. This is his letter to the editor of a major Virginia newspaper.
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The Un-Glamourous LifeIn the 10+ years that I’ve been a business owner, I’ve learned that the keys to success aren’t the flashiest, latest, most glamorous or magical this-and-that’s.
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"I'm a Lousy Copywriter"David Ogilvy is known as the father of modern advertising. In a letter to Mr. Ray Calt in 1955, Ogilvy explains his process for writing advertising copy.
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Breathe life...If you’ve received any of our marketing swag, you would have quickly noticed our slogan: Breathe LIFE into your DESIGN. For us it is a simple reminder to always do our work with purpose.
