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Insights

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  • What a Soda Can Allegory Teaches About the Number One Mistake in Rebranding
    It’s story time, boys and girls.
    Date: 10/25/2021 Category: General
  • The Secret Power of Positioning
    How one key marketing element holds the power to drastically change how your market looks at you.
    Date: 10/25/2021 Category: General
  • What My Demon-Possessed Washing Machine Taught Me About Panic-Management
    Sometimes life throws you lemons, other times it floods your basement.
    Date: 07/18/2021 Category: General
  • Dealing with the Undercurrent of Overwhelm You Feel
    Everyone’s felt it — you get loads of new information and ideas, now you don’t know where to start.
    Date: 07/15/2021 Category: General
  • 5 Easy Steps to Achieve Work-Life Balance
    Spoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
    Date: 07/13/2021 Category: General
  • How 100+ Failed Job Applications Showed Me the New Lows in Human Effort
    The bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
    Date: 07/08/2021 Category: General
  • Life is Just a Big Marketing Campaign
    I’m about to summarize everything all your fancy marketing books have to say into one analogy.
    Date: 07/06/2021 Category: General
  • The Art of Pissing Off your Clients
    Sometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
    Date: 07/06/2021 Category: General
  • "Should I Go To Law School"
    Ben Glass is passionate about field of law and felt compelled to respond. This is his letter to the editor of a major Virginia newspaper.
    Date: 10/05/2017 Category: General
  • The Un-Glamourous Life
    In the 10+ years that I’ve been a business owner, I’ve learned that the keys to success aren’t the flashiest, latest, most glamorous or magical this-and-that’s.
    Date: 10/05/2017 Category: General
  • "I'm a Lousy Copywriter"
    David Ogilvy is known as the father of modern advertising. In a letter to Mr. Ray Calt in 1955, Ogilvy explains his process for writing advertising copy.
    Date: 10/05/2017 Category: General
  • Breathe life...
    If you’ve received any of our marketing swag, you would have quickly noticed our slogan: Breathe LIFE into your DESIGN. For us it is a simple reminder to always do our work with purpose.
    Date: 10/05/2017 Category: General
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