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What a Soda Can Allegory Teaches About the Number One Mistake in RebrandingIt’s story time, boys and girls.
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The Secret Power of PositioningHow one key marketing element holds the power to drastically change how your market looks at you.
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What My Demon-Possessed Washing Machine Taught Me About Panic-ManagementSometimes life throws you lemons, other times it floods your basement.
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Dealing with the Undercurrent of Overwhelm You FeelEveryone’s felt it — you get loads of new information and ideas, now you don’t know where to start.
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5 Easy Steps to Achieve Work-Life BalanceSpoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
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How 100+ Failed Job Applications Showed Me the New Lows in Human EffortThe bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
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Life is Just a Big Marketing CampaignI’m about to summarize everything all your fancy marketing books have to say into one analogy.
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The Art of Pissing Off your ClientsSometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
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"Should I Go To Law School"Ben Glass is passionate about field of law and felt compelled to respond. This is his letter to the editor of a major Virginia newspaper.
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The Un-Glamourous LifeIn the 10+ years that I’ve been a business owner, I’ve learned that the keys to success aren’t the flashiest, latest, most glamorous or magical this-and-that’s.
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"I'm a Lousy Copywriter"David Ogilvy is known as the father of modern advertising. In a letter to Mr. Ray Calt in 1955, Ogilvy explains his process for writing advertising copy.
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Breathe life...If you’ve received any of our marketing swag, you would have quickly noticed our slogan: Breathe LIFE into your DESIGN. For us it is a simple reminder to always do our work with purpose.
