The secret to Ben’s success is in how he takes the best marketing and advertising principles outside of the legal industry and figures out how to make it work in his law firm.
He calls it the Renegade Lawyer mindset. It defies traditional lawyer advertising and takes a completely different approach.
It is an approach that has little to do with how good of a lawyer you are, and everything to do with removing yourself from the fierce competition that exists in lawyer advertising.
Unfortunately, many advertising agencies targeted to lawyers take advantage of this competition by pitting lawyers against each other. Or they use fear of missing out to lure lawyers into expensive and ineffective marketing.
Zine rejects this philosophy. Instead, we help attorneys create sustainable, profitable marketing systems that attract the cases they want and create raving fans for life.
We have helped Ben Glass and Great Legal Marketing members implement these principles in thousands of projects. We welcome the opportunity to work with like-minded attorneys and entrepreneurs.