We Help Professional Services Practices Convert More Prospects, Scale Their Practice, and Work with Clients Who Rave About Them
The Zine marketing programs invite you to...
Enter into a greater vision for your business and your life.
Create a message that resonates beyond what you do, but why you do it.
Rediscover the power of physical, non-digital connection.
Finally take the ideas, strategies, and plans that you haven't dared to pursue, and bring them to life.
Mass marketing (shouting your message to anyone and everyone) is suicide for the small and medium-sized businesses.
Small business owners, in particular, are hot targets for advertising companies and can easily fall victim to their empty promises and ignorant marketing advice.
You will usually pay way too much money and get zero results.
Mass marketing is like playing the lottery…you may get a client if the stars align. In reality, your chances of getting struck by lightning (twice) are far better.
That’s why lead generation marketing is so important.
You first build a list of people who have shown interest in what you’re offering, then focus your big-guns sales and marketing efforts on them.
A self-published book is a staple in any marketer’s marketing arsenal.
It firmly establishes your “expert” status and educates prospective clients on your area of knowledge, your services, and “the problem you can solve for them.”
It instantly lets your ideal clients know you are the one for them, leading them to contact you pre-sold on your services.
If you have an active and healthy list of prospective clients, your next step is to create a sales campaign to convert those leads to real, paying clients. That’s the fancy way of saying, “Get money from their pockets into yours.”
At Zine, we understand the challenges of implementing consistent marketing that is engaging and gets results. It’s work. There may be easy buttons, but they just end up degrading results over the long term.
Having done thousands of newsletters for marketers and entrepreneurs over the years, we have seen the power of a regularly published print newsletter.
The Zine Newsletter Program offers expert management of the entire process PLUS coaching and consultation to help our clients grow as marketers and entrepreneurs.
WHAT DO YOU GAIN BY CREATING AND RAISING YOUR STATUS?
Simply put, people with status enjoy opportunities that regular folk will rarely get. Opportunities that bring them money, wealth, connections and more money.
People (and their money) are attracted to status. They will seek you and want to be associated with you. They are willing to pay in money, services, investments, promotions, favors, gifts, gratuities, and anything else that will give them the same status that you have created and gained for yourself.
THERE ARE MANY PATHWAYS TO GAINING STATUS
At Zine, we’ve perfected one that almost anyone can do, and it requires NO MORE WORK than what you’ve already invested in the brand called You.
As an entrepreneur and business builder, you probably have some kind of business brand: your logo, your business card, your website, your advertising. But your brand is more than your logo, or your website, or even your products and services.
Your brand is how the market perceives you. The primary way your brand is established is in the message that you “broadcast” to your market. This message is communicated in all of your marketing and advertising, and also the customer experience when they are doing business with you.
Your brand encompasses all of these things:
- Your market position (what you do and who you do it for)
- Your value proposition (the problem you solve and the results you acheive)
- Your unique selling proposition (how you do it and what makes it different)
- Your style (the manner in which you operate and communicate with your market)
- Your purpose, mission, and values
- The fonts, colors, and style of your graphics
In essence, your brand is your business’s personality. To humanize it, it is how your business walks, talks, dresses, thinks, and goes about doing business.
At Zine, we’ve seen how good marketing can go to waste when it’s done without a holistic, strategic approach.
The packages we’ve created make sure nothing gets missed. You get everything you need for a start-to-finish marketing campaign that gets results, that you can use over and over again.
A holistic approach for implementing lawyer marketing.