If you have an active and healthy list of prospective clients, your next step is to create a sales campaign to convert those leads to real, paying clients. That’s the fancy way of saying, “Get money from their pockets into yours.”
Why Do You Need This
Lead generation alone won’t make you money. Once you get people paying attention to you, you need to let them know what you’re selling, why it will make their lives better, and invite them to buy.
And since you and I both know sending a sales letter is rarely a one-and-done deal, this package includes follow-up and help with execution.
Wondering why a lawyer would need a sales letter? We create them all the time for attorneys.
From lawyer referrals to public arrest records, a great sales letter will solve many marketing challenges.
However, there are very specific components that every sales letter must have in order to be effective.
We love a beautiful design, but for sales letters, good design doesn’t mean pretty graphics. It means the design doesn’t interfere with the message.
It also means the reader doesn’t struggle to read the letter, miss important points, or get confused about what actions he has to take.
We make sure none of those components are missed. In addition, we help you think through the overall strategy to make sure your message is integrated with the rest of your marketing so your marketing efforts aren’t disjointed and confusing to your audience.
We see it time and time again…lawyers are way too close to their businesses to create good marketing that speaks to their clients’ needs and wants. Having a second set of objective eyes to help you not just with the creation, but with the strategy and the implementation can make a huge difference in your end result.
What You Get
- Two-page sales letter (including copywriting and design)
- Two follow-up postcards (or 1-page letter) (including copywriting and design)
- Landing page development to capture responses (so many people fail here and blame it on the marketing piece when it’s really their response mechanisms that are failing. Don’t be one of those people.)
- Help with compiling mailing lists and executing each campaign (It’s easy to screw this part up, or worse, pay too much for it because you’re busy doing better things than figuring out the printing and mailing industry.)
Package Cost: If this package sounds like the answer to your prayers, contact us using the form below to set up a 30-minute phone meeting to see if we’re the right fit for you. We’ll review your needs, answer your questions, and determine if we can help you. We can customize any package, but you’ll need a budget of at least $1200 to start.
Welcome Package – a beautifully presented package of information and goodies to reinforce your new client’s decision to hire you, and make such a memorable impression that he can’t help but tell everyone about it.