Position Yourself for Sales Success

One of the biggest mistakes marketers make when sending Shock and Awe packages is the idea that you just throw a bunch of junk with your logo on it in a box with a note and a book, and somehow that is supposed to “shock and awe” the recipient. In reality, it likely goes straight in the trash. 

If you go through the trouble and expense of creating a shock and awe box, it should be within a bigger strategy. 

  • What do you want it to do for you? 
  • What is the purpose of each item? 
  • When do you send it and who do you send it to? 
  • Will the recipient know what to do once he opens it? 
  • Is there a clear next step?


Pre-Sell Your Services

A Shock & Awe Package gives you a window of opportunity to show up like no one else.

Sending a Shock & Awe package

gains trust
educates your prospect
sets expectations
makes your prospect feel valued
positions you as a competent, successful professional who they can feel confident working with

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