“Doing business without advertising is like winking at a girl in the dark. You know that you’re doing, but nobody else does.”
Steuart Henderson Britt
For many small business owners, the field of marketing is full of meaningless jargon and dizzying options that make you want to just go back to bed and forget the whole thing.
Since that is not an option for ANY business owner (at least not for the ones who plan on making a living with their businesses) go ahead and gulp down your spinach and forge ahead. Your business needs you, and it needs good marketing to thrive.
Types of Marketing
There are a zillion activities that can be done in order for you to get your goods in your customers’ hot little hands. Aside from all the internal, operational, financial, and administrative tasks, here is list of the different types of marketing that can be done:
Social Media Ads
TV and Radio Ads
Referral & Reward Programs
Newspaper and Magazine Ads
Lost Customer Campaigns
Holiday Marketing Contests
…are you feeling queasy yet?
The good news is…
…you don’t need to do all of those things to thrive; you don’t even need to do most of them. You’re not Coca Cola, you’re not Disney. You don’t need (nor do you have) a multi-million dollar marketing budget. In fact, you probably don’t even have a marketing budget.
Don’t worry. If you are a small business owner, then you are not alone.
We Know How You Feel
We’ve been there. We started out as graphic designers and printers, but quickly realized it ain’t enough to just be good at what you do, and hope customers will come to you with fistfuls of cash ready to hand over.
We’ve pounded the pavement and worked through many sweat and tear filled days and nights to learn effective marketing for building a thriving business—all in a sagging economy.
We’ve also worked closely with many smart business owners and helped them develop and implement their marketing ideas. That’s one of the perks of being in this business. You inherit their experience as well. (Don’t worry, we’re not unethical little pirates who steal or share your marketing secrets for our own gain. Your business’s secret sauce is completely confidential. We will never share anything without your express permission and full knowledge.)
So What Does All This Mean for Our Clients?
It means that we go beyond giving them just design and printing. We understand the challenges and needs of small business, and we know what works and what doesn’t.
We give them concrete, practical solutions that they can act on now, and get results.
Business owners don’t need cliché advice or complicated marketing plans, they need fast action.
Ready to Improve Your Marketing?
Of course you are. Otherwise, you wouldn’t be here reading this.
If you already have a plan or an idea, and need our help to implement it (design something, print something, mail something, etc), then we’re all ears.
If you know you need to do something to get your business on the path to prosperity, but don’t know where to start, our All-In-One Marketing Packages that will help you get marketing done faster and more effectively than you thought was possible.
Be sure to also get our free book, The Top Ten Biggest Mistakes Business Owners Make in Their Marketing. It’ll let you know where you’re lacking and get you on the right road to get started.
Either way, don’t do nothing. Contact us. What are you waiting for? A sign from above? Just do it.
Happy Marketing to You