A Crash Course in Branding
As an entrepreneur and business builder, you probably have some kind of business brand: your logo, your business card, your website, your advertising. But your brand is more than your logo, or your website, or even your products and services.
Your brand is how the market perceives you. The primary way your brand is established is in the message that you “broadcast” to your market. This message is communicated in all of your marketing and advertising, and also the customer experience when they are doing business with you.
Your Brand Encompasses All These Things
Your Market Position
what you do and who you do it for
Your Value Proposition
the problem you solve and the results you achieve
Your Unique Selling Proposition
how you do it and what makes it different
the manner in which you operate and communicate with your market
Your Purpose, Mission, and Values
why you do what you do
Fonts, Colors, and Style
your visual presentation
In essence, your brand is your business’s personality. To humanize it, it is how your business walks, talks, dresses, thinks, and goes about doing business.
The 4-Hour Roadmap to Brand Discovery is a self paced worksheet that walks you through the questions you need to ask to unlock what truly sets you apart.
You can request it free below.